The Four Phases of Cloud Optimization

Several years ago I joined a company that was in the middle of a frantic architectural transition that prioritized speed over cost. During my first few months I watched our Amazon Web Services bill creep from $100K per month to over $350K. While at first our CEO was accepting of…

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Tag vs Resource-Based Cost Allocation

As cloud cost allocation becomes mainstream, there are two distinct models that have emerged: tag-based and resource-based cost allocation. While both models have the potential to meet the needs of an organization, the differences warrants a deeper understanding in order to select the right solution for you. This article will…

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Choosing the Right Cloud Cost Allocation Solution

Cost allocation is a well understood accounting practice in IT organizations. But finding the right solution to support your business needs presents some significant challenges. In this article we will explain the key differences that make cloud cost allocation reporting complex. We will review the available options, and outline requirements…

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My Monkey Mind

The founder & CTO of Sonian, Greg Arnette, recently suggested I read 10% Happier, the personal journey of an ABC correspondent who discovered meditation as a way to calm his “monkey mind.” I’d never heard of monkey mind before, which is a Buddhist term that means "unsettled; restless; capricious…

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6 Things You Might Not Know About Amazon Reserved Instances

Reserved instances allow you to make a one-time payment to Amazon in return for a discount on your compute costs. The rationale for reserved pricing is simple: by getting customers to commit to the usage of specific infrastructure, Amazon can better manage their capacity, and therefore pass these savings on…

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CloudFront: A Low Cost Alternative To Premium CDNs

I've been noticing a steady uptick in the interest in Amazon CloudFront recently, driven by what appears to be a commoditization in the CDN market. This market shift is opening up an opportunity for less feature rich / more cost effective offerings to compete with the premium services such as Akamai…

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